The key to automatic revenue increase in your hotel

Upsell is a sales technique where a business encourages a customer to purchase a more expensive room or service than they initially intended. This technique aims to increase the total value of the sale, enhance the customer's experience, and meet additional needs by offering the customer additional features, services, or higher-level products. Especially in hotels, offering upgrades and services with the highest likelihood of the guest saying "yes" before and during check-in can increase guest satisfaction and generate additional revenue for your hotel. It can be said that upsell is a strategy that aims to increase sales value by suggesting higher-level versions or additional features of existing products or services in response to questions like what is upsell, what is the upsell technique, and what does upsell mean.

Automatic upsell application is a software that utilizes automation and data analysis to offer personalized upsell opportunities to customers who will purchase a service or product without the need for manual intervention by business staff. Such applications are typically integrated with existing hotel management systems in hotels and analyze guest preferences, past behaviors, and real-time data by pulling data from the hotel management system. Based on these analyses, the application offers customers upgrade options, additional services, or enhanced products at the most suitable times such as during the reservation process, arrival, or pre-arrival communication.

Among the advantages of the automatic upsell application are increased efficiency, continuous upsell opportunities, personalized customer experiences, and higher revenue. As a result, by offering customers more relevant and attractive options, dependency on human resources is minimized, and the potential revenues of the business are maximized.

Integrate Nor1 upsell application effectively with your property management system (PMS) and customer relationship management (CRM) system to utilize it efficiently. This integration allows you to access guest data and preferences, enabling you to offer personalized upgrade suggestions. Create rules based on guest behaviors, booking value, or length of stay to determine when and how the offers will be presented. Analyze guest data using the application's artificial intelligence features and make relevant recommendations such as room upgrades or additional services. Automate the timing of these offers to appear during booking, pre-arrival communications, or upon arrival. Utilize built-in analysis tools to evaluate performance, conversion rates, and the impact on revenue, and continuously optimize your upsell strategies. For more tips on increasing hotel profitability through additional upsell methods, you can visit our article.

The automatic upsell application can be used by service sector businesses such as hotels, e-commerce platforms, airlines, car rental services, event management, cruise lines, and restaurants, where customer service, room upgrades, or additional purchases can be offered, especially integrated with the hotel PMS solution. It has recently started to be used in hotel management as well.

Upsell applications offer personalized recommendations based on guest data, preferences, past behaviors, and reservation history.

Automatically generates and presents offers at important moments such as booking, hotel arrival, or pre-arrival without the need for manual intervention.

Provides access to real-time data enabling businesses to offer the right and timely upsell opportunities.

Includes reporting tools that enable the optimization of strategies based on metrics such as conversion rates and revenue increase.

The Upsell application is a product of hotel software that enables hotels to increase their revenue and enhance guest satisfaction by offering additional services and products to guests.