Data-driven management with hotel reporting and analytical solutions

Hotels, like the services they offer, have workflows and reporting needs with unique dynamics. With Protel's Business Intelligence and Reporting Service, hotels can now access all the reports they dream of and customize the reports according to the metrics they want to see! This means that hotels can now have much more than standard reports prepared by different applications. Because Protel's Business Intelligence and Reporting Service can receive data from all other software solutions used by hotels, merge this data. Thus, hotels can obtain very rich insights, improve service and quality standards.

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Data-driven management with hotel reporting and analytical solutions
Data-driven management with hotel reporting and analytical solutions

Operation and financial tracking combined

Protel's Business Intelligence and Reporting Service solution, which is the smart hotel solution preferred by the hotel, seamlessly integrates with all systems such as POS systems. It collects reservation, room occupancy, SPA sales, inventory, and transaction data from other sales points of the hotel such as restaurants and bars according to the managers' requests. While operations are carried out seamlessly in all areas of the hotel, managers can analyze the operational and financial performance of the facility instantly with customized reports tailored to their needs.

According to research, more than 70% of hotels aim to increase operational efficiency and enhance guest experiences by investing in business intelligence (BI) solutions like Protel's Business Intelligence and Reporting Service.

Operation and financial tracking combined
Management Console

Management Console

The management console provides centralized management of Protel's Business Intelligence and Reporting Service applications and users. Data connections, security settings, and application deployments can be easily controlled through this console.

PMS Reports

PMS reports manage operational data such as reservations, room statuses, and guest information. Protel's Business Intelligence and Reporting Service collects data from PMS, reports according to desired metrics, and helps improve business performance.

PMS Reports
Restaurant Reports

Restaurant Reports

The data obtained from point of sale systems tracks sales trends and inventory movements. Protel's Business Intelligence and Reporting Service analyzes this data to provide managers with period-based insights enriched with data from other revenue centers of the hotel. This way, hotels can develop their sales strategies based on real data.

CRM Reports

Customer relationship management data provides information about customer behaviors and preferences. Protel's Business Intelligence and Reporting Service enables hotels to see opportunities needed to create more personalized marketing campaigns using this data.

CRM Reports
P&L Reports

P&L Reports

Snow and profit/loss reports evaluate the financial performance of hospitality businesses. Protel's Business Intelligence and Reporting Service supports the development of strategies to increase the profitability of the business by analyzing these revenues and expenses with the details desired by the manager.

Loyalty management reports

loyalty management reports analyze the effectiveness of customer loyalty programs. Protel's Business Intelligence and Reporting Service transforms this data into meaningful insights to make loyalty programs more efficient and help strengthen the hotel's customer loyalty.

Loyalty management reports
Mobile Reports

Mobile Reports

Protel's Business Intelligence and Reporting Service's mobile-friendly reports provide managers with instant access to all data even when they are not at the hotel, during training, or even on vacation. This way, managers can monitor operations at any time, make quick decisions, and manage the process more efficiently and effectively.

Channel reservation reports

Channel reservation reports allow hotels to analyze which channels receive more bookings and the performance of these channels. These data can be integrated into customized reports using Protel's Business Intelligence and Reporting Service, enabling more effective management of reservation processes and making strategic decisions.

Channel reservation reports

Take strategic steps, stay ahead in competition

You can increase profitability by identifying data-driven opportunities, allowing you to be prepared for crises with strategic decisions and achieve sustainable growth by maximizing your revenues.

Strategic decisions

Strategic decisions

Integrated data analysis and customizable reporting allow managers to make data-driven strategic decisions.

Consolidating data on a single platform

Consolidating data on a single platform

The data from various digital systems used by the hotel is consolidated on a single platform.

Strategies to Increase Profitability

Strategies to Increase Profitability

By analyzing channel and customer segment performances, it helps develop strategies to increase profitability and save time.

Effective crisis management

Effective crisis management

Forecast reports and scenario analyses help hotel managers to be prepared for all kinds of crises.

Real-time Reporting

Real-time Reporting

Protel's Business Intelligence and Reporting Service provides access to reports from computers and mobile devices, meeting managers' instant reporting needs quickly.

Data Security

Data Security

It combines data from different sources into a single report, creates analyzable reports, and securely protects the data.

Central management

Central management

It eliminates issues arising from Excel reports, provides centralized management, and supports internal collaboration within the organization.

Efficient data sharing

Efficient data sharing

Reports can be viewed on platforms such as QlikView and Power BI, and can also be shared in PDF or Excel format. This speeds up business processes and saves time.

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Metin Öztürk Four Seasons Hotels

“Opera’nın misafir memnuniyeti sağlamak için bize büyük faydaları dokunuyor. Verilerin otel içinde dolaşması operasyonel verimlilik açısında büyük faydalar sağlıyor.”

Cem Aslan Nova Plaza Hotels

“Cloud sistemi bambaşka bir dünya. Opera Cloud ile telefonunuzdan tabletinizden, Amerika'dan, Fethiye’den, her yerden hizmet verebiliyorsunuz. Protel’in rapor ağı ve sisteme mobil aplikasyonlardan ulaşabiliyor olmak fiziksel olarak otelde olmasanız da operasyonun her anında yönetim imkanı veriyor.”

Sevilay Duru Yaşmak Hotel Collection

“Dünya artık dijitalleşiyor. Günümüzde en değerli olgulardan bir tanesi zaman ve sistemin kullanıcılara sağladığı en büyük artılardan bir tanesi zaman kazandırması. Çalıştığım en iyi sistem Protel çünkü otelcilerin hayatını kolaylaştırıyor.”

Anna Yon
Selçuk Şentepe The Maestro Hotel
Ürün görseli
  • What is reporting and analysis in hospitality?
    Reporting and analysis in hotels is the process of collecting, processing, and interpreting data from hotel operations in detail. This process provides hotel managers with the opportunity to track metrics such as the hotel's financial performance, occupancy rates, operational efficiency like ADR and RevPAR, and guest satisfaction.
  • Why are business intelligence applications needed in hotels?
    In every business, there may not be someone responsible for data analysis and reports. However, analysis is quite necessary for the healthy management of hotels, and this analysis should be done with accurately organized reports. This way, all departments can make data-driven decisions. Many insights that are not noticed from an external perspective are provided by reports generated by business intelligence. Identifying problems and areas for improvement becomes easier, thus maintaining the brand's competitive edge.
  • Why should the Reporting and Analytics Module be used?
    The reporting and analytics module supports data-driven decision-making, revenue enhancement, and operational efficiency. It increases guest satisfaction, ensures financial control, and provides strategic advantages to hotel management by conducting deep analyses with customizable reports. In summary, analytics in hotels transform data into meaningful insights, enabling more accurate decision-making, efficient management of operations, and increased guest satisfaction.

Frequently Asked Questions

  • What are the advantages of reporting and analytics tools?

    The reporting and analytics tool tracks occupancy, revenue, and guest satisfaction in real-time. It supports strategy development with its prepared market analysis. It enhances staff productivity, improves financial management, and enhances the guest experience by personalizing services.

  • What are the benefits of reporting and analytical solutions?

    Hotel reporting solutions and analytical solutions help managers make more informed decisions by analyzing the hotel's financial performance, operational efficiency, and guest feedback. They also support revenue management by optimizing pricing strategies and improving marketing strategies by evaluating the effectiveness of sales channels. These data-driven approaches aim to help hotels achieve both short-term operational success and long-term profitability. Hotel analytical solutions optimize revenue management by analyzing business data in detail, increase operational efficiency, and help personalize the guest experience.

  • Who can use the reporting and analytics module?

    Reporting and analytical tool can be used by different department managers in hotel management and enhances decision-making processes by providing unique insights for each manager. With this module, hotel managers can track overall performance, revenue managers can optimize pricing strategies. Sales and marketing teams can evaluate the effectiveness of campaigns and booking channels while finance teams can track budgeting and profitability.

  • What are the advantages of the reporting and analytics module?

    • Enables hotel managers to make informed decisions based on real-time data and trends.
    • Presents important metrics such as hotel occupancy rates, revenues, and guest satisfaction on a single screen.
    • Allows managers to develop new strategies by analyzing pricing, booking channels, and market demand.
    • Increases overall efficiency by generating reports to analyze staff productivity, housekeeping services, and maintenance processes.
    • Personalizes services and enhances guest experience by analyzing guest feedback and behaviors.
    • Facilitates better financial management and budgeting by monitoring the hotel's revenue, expenses, and profitability.
    • Creates detailed reports tailored to different needs.

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